Success Stories: Visit.brussels
Visit.brussels buyer and sellers DMC virtual workshop
This is the third time we worked with visit.brussels. For this particular event, we connected the partners of visit.brussels with a series of Destination Management Companies(=DMC) buyer and sellers that were interested in Brussels as a destination and the different products offered by their partners.
Our main objective was to stimulate sales in both directions for buyer and sellers, meaning that Brussels would become more present in the destinations offered by the DMCs mentioned. If they were already selling Brussels as a destination, our aim was to convince them to offer additional products (e.g. beer tasting, guided tour by bike…) which would make the program much more attractive for the end customer.
Three step onboarding
The first step in the onboarding process was the registration of the participants. In this case visit.brussels had already prepared a list of participants that we imported into the MeetMatch buyer seller app. This included additional information such as language, company name and logo. Further info was added by the participants themselves in our second step where they could set up a rich and fully customisable data profile which we also used for matchmaking. The DMC agencies could select from the complete participant list who they wanted to meet during the speed networking sessions. In this list we added a personal matching tag with their most interesting matches.
Auto- planned meetings
Once all participants had completed their onboarding our scheduling algorithm was able to generate the speed networking schedules within 2 minutes. Afterwards, together with visit.brussels, we carried out some fine-tuning of the schedule.
We mainly used matchmaking as a guide for the attendees to select visit.brussel partners from a participant list. Important here was that the profiles of the partners contained relevant information so the DMC agencies were able to make educated decisions on who they wanted to meet.
Screen share, video share & chat.
Discussion panel capabilities
Screen share, video share, 2-way communication, mute all participants (for moderator) and chat.
75/88 participants, which is an attendance rate of more than 85%.
Buyer seller app meeting requests
ROR(return on request):
Amount of meetings on the event day
Total number of meeting encounters (2 persons meeting each other in a meeting= 1 meeting encounter)